Minimum Advertised Price (MAP)
Minimum Advertised Price (MAP) is the lowest price a reseller is able to sell a product for.
Glossary for Industry Terms
Learn industry terms, acronyms, phrases and more!
Browse the topics in our Glossary below to learn about the terms, acronyms and abbreviations that are used in business.
If you can’t find the term or phrase you’re looking for, use the search above for a list of related topics.
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Visual Merchandiser (VM)
A Visual Merchandiser (VM) is the person who plans, organizes and implements the design of a range of products in a reseller (often retail) outlet.
Direct to consumer – D2C
Direct to consumer (D2C) refers to the sales channel where a brand will sell their products at retail cost directly to their customers.
Carriage Paid To (CPT)
Carriage Paid To (CPT) is used to identify a situation where goods are transported at the cost of the seller to a destination agreed upon with the buyer.
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